Write for Results, Communicate with Confidence



  1. Identify your reader(s).
  2. Write from the reader's point of view.
  3. Know why you are writing.
  4. Choose the proper tone.
  5. Get to the point quickly.
  6. Be brief.
  7. Keep it simple.
  8. Be specific.
  9. Avoid improper jargon.
  10. Beware of clutter and "the official style."
  11. Write to express, not impress.
  12. Tell the reader the outcome you expect.

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